MORE DREAMING LESS STREAMING!
Books Not Bots, or alternatively Brains Not Bots, is another campaign that has woven its way into the BVB project.
According to the National Literacy Trust, children's futures are being put at risk because the UK is witnessing the lowest levels of daily reading and reading enjoyment in a generation.
NLT CEO Jonathan Douglas describes this as a 'critical challenge for literacy, wellbeing and life chances'.